The price performance ratio of aluminum alloy door

2022-07-22
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For furniture products such as aluminum alloy doors and windows, it may be better to buy doors and windows with high brand awareness. However, according to the door and window market survey, at present, in the process of household door and window consumption, consumers may have better protection to buy doors and windows with high brand awareness because they really know aluminum alloy doors and windows

for furniture products such as aluminum alloy doors and windows, however, according to the door and window market survey, At present, in the process of household door and window consumption, consumers do not really know many brands of aluminum alloy doors and windows, so the cost performance of aluminum alloy doors and windows is more concerned by them. In recent years, more and more aluminum alloy door and window agents have made great efforts in building brand awareness. In the face of consumers paying more attention to the cost performance of doors and windows, what should aluminum alloy door and window agents do? Mingzhu Chuangzhan doors and windows tells you that cost performance is more concerned by consumers

consumers have low brand recognition of aluminum alloy doors and windows

recently, according to a survey on "brand awareness of doors and windows", 17% of consumers can clearly and accurately say the brand of aluminum alloy doors and windows at home; 13% of consumers can barely recall the brand of aluminum alloy doors and windows in their home under the reminder of others; The remaining 70% of consumers said they did not know the brand of aluminum alloy doors and windows at home. It can be seen that consumers' discrimination of aluminum alloy door and window brands is relatively low

the price performance ratio of aluminum alloy doors and windows products is more concerned by buyers

among the door and window consumers interviewed, most of them said that in the aluminum alloy doors and windows store, they just go from house to house, mainly to see whether they like aluminum alloy doors and windows, so they don't pay much attention to the name of the door and window brand. "Generally, it's just to remember the location of the aluminum alloy door and window agency. You can directly find the door and window agency next time you go." Mr. Wang, the consumer, said with a smile. Unless it is a familiar brand of aluminum alloy doors and windows, ordinary consumers will not pay attention to the memory of door and window brands

manager Zhang, the person in charge of an aluminum alloy door and window brand, said that it is not easy for consumers to form a memory of the door and window brand overnight, and it takes time to accumulate. This accumulation does not simply depend on the advertising of doors and windows. First of all, the quality and technology of aluminum alloy doors and windows should pass the test, so that consumers can have the possibility of word-of-mouth communication. The second is the comprehensive coverage of sales channel expansion. The terminal publicity of aluminum alloy door and window agents is very important. Participating in social public welfare and government activities to establish the brand image of doors and windows will take several years or even more to accumulate

there is no contradiction between the two. Aluminum alloy door and window agents need to pay attention to brand building

from the above, there is no contradiction between the cost performance of doors and windows and the brand. The quality and service of doors and windows of a well-known door and window brand will not be worse. On the contrary, products with high cost performance of doors and windows will also have a good reputation of doors and windows brands. Therefore, aluminum alloy door and window agents should have a long-term plan to build their own brands. After all, with the continuous improvement of consumers' home life quality, the trend of choosing brand consumption will become more and more obvious. As Ms. Zhang, a consumer, said, "the aluminum alloy doors and windows he bought before are not famous brands. When something goes wrong, he finds that the aluminum alloy doors and windows agent shop at that time is no longer there. Unlike some big brands, there are aluminum alloy doors and windows agent shops in all stores."

[Mingzhu Chuangzhan doors and windows http://www.mz588.com 】

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