On September 1, the frequency conversion air conditioner pasted energy efficiency signs. Is the turnaround comingEditor's note: the sales situation of variable frequency air conditioners this year is not satisfactory. The sales ratio of variable frequency air conditioners in major shopping malls in Hangzhou is mostly less than 20%. Some experts said that the implementation of the first national energy efficiency standard for variable frequency air conditioners on September 1 will bring a new turn for variable frequency air conditioners
the summer of 2008 is about to pass, and the sales of air conditioners in Hangzhou home appliance stores are also beginning to come to an end. However, on the sales list of many businesses, the sales situation of variable frequency air conditioners this year is not satisfactory. The sales ratio of variable frequency air conditioners in major shopping malls in Hangzhou is mostly less than 20%. Some experts said that the implementation of the first national energy efficiency standard for variable frequency air conditioners on September 1 will bring a new turn for variable frequency air conditionersIn the future,
many brand counters do not sell variable-frequency air conditioners
a store on Shangtang road. In the Mitsubishi air conditioning exhibition area, only two variable-frequency air conditioners are displayed, and the sales price is more than 5000 yuan. The display areas of other major brands, such as Midea, Kelon, LG and so on, will be closed to variable frequency air conditioners
"although Midea also produces variable-frequency air conditioners, few people buy them. We showed them for sale a few years ago, but the sales situation has been unsatisfactory, so we won't show them at all this year." The salesperson of Midea air conditioner said
"there is another important reason why businesses do not sell variable-frequency air conditioners. From March 2009, China will prohibit the listing and sale of air conditioning products lower than the level 2 energy efficiency index. Now there is still a backlog of level 5 and level 4 energy efficiency air conditioners in the market, and businesses must sell these air conditioners before this." Chen Gang, head of the air conditioning management department of Hangzhou Metro supermarket, said, "in fact, variable frequency air conditioners save more than 30% of electricity than ordinary air conditioners. It should have a lot of market space."
however, the downturn in the variable frequency air conditioning market does not begin now. "Variable frequency technology entered the domestic market in 1997, but the market share of variable frequency air conditioning in the country has never exceeded 10%. This figure is not optimistic for a product that has entered the market for more than ten years." The relevant person in charge of Hangzhou Suning Electric Appliance told me
ineffectiveness now take the after-sales service of Jinan meters as an example, the logo leads to embarrassment in purchasing
due to the close connection between China's extruder products and strategic new industries
what makes the sales of variable frequency air conditioners so depressed? On March 1st, 2005, an official document, the measures for the administration of energy efficiency labels, made all fixed frequency air conditioners in China affix an "energy efficiency ID card", with the exception of variable frequency air conditioners
this almost gives the variable frequency air conditioner a heavy 2 Hold the sample for pressure. When visiting a home appliance store in Hangzhou, it was found that all variable-frequency air conditioners had no energy efficiency labels on them. The salesperson assured them that their products were more energy-saving than air conditioners with first-class energy efficiency labels, but they didn't know how much they could save
"the energy efficiency ratio of variable frequency air conditioners is above 3.4, while that of ordinary air conditioners is only about 2.6. Therefore, it is not suitable to use the same standard for mixed rating with traditional fixed frequency air conditioners, and its energy efficiency standard has not been issued for these technical reasons." Xu Yuxiang, director of the Metrology Department of Hangzhou Bureau of quality and technical supervision, said
for consumers, variable frequency air conditioners without energy efficiency labels are like being isolated from energy-saving air conditioners. "The merchants say it well or for the sake of promotion. We still need to see the authoritative certification before we buy energy-saving air conditioners ourselves." Mr. Wang told me
Mr. Wang's worry is not unreasonable. "For more than 10 years, variable frequency air conditioners are still in chaos. Because there is no unified energy efficiency standard, many ordinary fixed frequency air conditioners are also connected with variable frequency." An air-conditioning dealer in Hangzhou, who declined to be named, believed that the malicious hype of the concept of "frequency conversion" by merchants led to a lack of trust in the frequency conversion market
true frequency conversion is expelled by false frequency conversion
Chen Gang believes that there are only a few domestic frequency conversion air conditioners that can truly meet international standards. Some enterprises with insufficient ability and technology want to get the light of "frequency conversion", so they buy some frequency conversion compressor and other parts at a low price and assemble them into "frequency conversion air conditioners", with the concept of low-cost frequency conversion
"over the years, under the vicious competition of variable frequency air conditioners, they have fallen into a state of abnormal development." Chen Gang told that there are also some enterprises that do not have the ability and technology to produce variable-frequency air conditioners, and they simply do not launch the production of variable-frequency air conditioners, holding the mentality of dragging their opponents into the water. Constantly slander the concept of frequency conversion in public opinion and publicity, which is what the industry calls' smashing frequency conversion '. "
enterprises that are capable of producing frequency conversion air conditioners that meet the standards must have higher production costs and higher prices than the first two. However, under the impact of the first two, true frequency conversion gradually lost market share. These enterprises also showed little prospect of "variable frequency air conditioning", and had to reduce production until they faded out of the domestic market
"this is a typical phenomenon that bad money drives out good money. In the market competition for variable frequency air conditioners for more than a decade, enterprises and dealers have not won, and even consumers have become victims of this game." Chen Gang saidOn September 1 this year, China will implement the first mandatory energy efficiency standard for variable frequency air conditioners - "limited value of energy efficiency and energy efficiency grade of speed controllable room air conditioners", which divides the energy efficiency level of variable frequency air conditioners into five grades, and requires manufacturers to mark the rated energy efficiency grade of products, energy efficiency in refrigeration season and power consumption in refrigeration season in the energy efficiency label. This will mean that after September 1, variable frequency air conditioners will also have their own "energy efficiency ID card"
Chen Gang said: "at present, the most important thing is to let consumers have a clear understanding of variable-frequency air conditioners, but this understanding can only be really deepened after the implementation of the standard. With the implementation of the energy efficiency standard of air conditioners, it is bound to clean up a number of 'pseudo variable-frequency', so that the market can gradually standardize and get out of the crisis of trust."