Long run fat group and Nippon China reached a stra

2022-07-22
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On September 7, 2016, long run fat group and Nippon China reached a strategic cooperation agreement. The two sides will work together to promote the innovation and development of China's furniture paint market

on September 7, 2016, long run fat group and Nippon China reached a strategic cooperation agreement, and the two sides will work together to promote the innovation and development of China's furniture paint market

(Zhong Zhonglin, President of Nippon China (left) signed a strategic cooperation agreement with wangwenbin, chairman of long run fat coatings (right)

long run fat group has continued to provide "environmental protection coating solutions" for furniture enterprises since 2007 by virtue of its advantages in research and development, management, marketing and services, so as to rise rapidly in the industry and gradually become a well-known brand in China's furniture paint industry. As a comprehensive coating service provider in the coating industry, Nippon China has been actively exploring the Chinese furniture paint market for many years, relying on its professional technical research and development and service team to provide customers with industry-leading products and services of "high quality, health and environmental protection"

when talking about the cooperation with Nippon China, wangwenbin, chairman of long run paint group, said: "with the professional innovation ability and good customer base of long run paint in the furniture paint industry, with the help of Nippon's reputation and excellent management system in China's paint industry, this strategic cooperation will further enhance the future development space of long run paint group."

(signing site of strategic cooperation)

ZHONG Zhonglin, President of Nippon China, said: "with the continuous promotion of environmental protection concept and the continuous upgrading of customer demand, the furniture paint industry gradually presents a trend from front-end on-site production to back-end factory customization, so" environmental protection production and mechanized coating "is the inevitable trend of furniture paint development in the next few years, and the environmental protection paint industry will also usher in high-speed development. As an all-round coating service provider, Nippon has a deep insight into the transformation needs of the furniture paint industry and is committed to providing customers with optimized coating portfolio solutions. Long run paint group enjoys a high reputation in the field of professional furniture paint. After our strategic cooperation with long run, the two sides will work together to complement each other's advantages, jointly promote the steady development of the two groups, and meet the increasingly different needs of customers. At the same time, we will maintain the stability of Changrun's management team and operation mode, and continue to promote the long-term development of its brand. "

this time, after Nippon China joins RT Mart paint group, the equity ratio will be 6:4. The strategic cooperation between Nippon and RT mart will be committed to exploring the sustainable development of furniture paint brands in the general environment, driving brand development with technological innovation and service system improvement, and ultimately benefiting the vast number of dealers and terminal furniture factory customers, injecting unlimited possibilities into the rapid development of the furniture paint industry

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